Systems architect for product businesses.
We fix the operations of product businesses that have outgrown their systems.
Usually after the software they bought or the consultant they hired did not work.
The problem
Your business runs on people, not systems. The same information lives in five places and none of them agree. The only reason anything works is that a few specific people know how it works, and they are carrying it in their heads. You cannot see what is actually happening in your own business without stopping someone and asking.
It holds until it does not. Lead times slip. A wholesale account starts complaining. Your best operations person gets tired of doing the same manual reconciliation every Friday and starts updating her resume.
The real cost is not the wasted hours. It is that the business cannot grow past the capacity of the individuals holding it together.
Who this is for
- Physical product business with a real production or fulfillment operation. Inventory, BOMs, lead times, suppliers.
- Roughly $3M to $30M in annual revenue.
- Owner-led. The founder or owner is still personally involved in operations and is the economic buyer.
- Selling through more than one channel. DTC plus wholesale, or retail plus ecommerce, or direct plus distribution.
- No internal systems, IT, or operations engineering function. Nobody whose actual job is making the tools work together.
If you are a software company, we are not the right fit, and we will say so on the call.
The person who diagnoses is the person who builds.
That accountability is the product.
The market almost always splits these into two vendors, and the handoff between them is where the money dies. When Sarsen is wrong about the diagnosis, Sarsen is the one who has to fix it.
You know what done means before we start.
Every engagement runs on binary written acceptance criteria and an explicit change order clause. We own the whole integration layer rather than a single tool, so we are not selling you the answer our vendor certification requires.
Not a dependency on us.
We leave behind assets your own team can operate, not a dependency on us.
Proof
A golf accessories manufacturer replaced its wholesale order flow, and every order now reaches production without being retyped.
- 1,600
- wholesale accounts migrated
- Over2,800
- automated order runs, zero errors
- 2x
- renewal at twice the monthly rate, with expanded scope
How it starts
A call
Book a 30-minute call.
A two-week paid diagnostic
A written diagnosis of what is broken and what it costs, and a plan you can act on with us or without us.
A fixed-fee rebuild
If the diagnosis warrants one. Paid monthly, with acceptance criteria agreed before work starts.
Platforms we build on
- Shopify
- Airtable
- Katana
- Make
- Cloudflare